It was a nail biting matchup with the underdogs prevailing in a game that came down to the last second.
Hundreds of thousands of people made their way to the Twin Cities this past Sunday to catch the action live. But for the millions of you that weren’t there in person, you haven’t missed the chance to watch and rewatch the Big Game’s always-entertaining slate of ads on YouTube.
On YouTube, fans engage with the Big Game well before the kickoff and long after the last touchdown. We saw over a 16 percent increase in viewership of ads on YouTube this year, with viewership on Living Room devices increasing by 52 percent.1 In fact, one in every eight ads on YouTube watched on Sunday were watched on Living Room devices.2
For the 11th year, fans turned to YouTube AdBlitz to watch, cheer, and share their favorite ads. This year, we expanded AdBlitz to include even more content beyond ads for fans to enjoy — like top football content, custom creator videos from ThreadBanger, Wong Fu Productions, devinsupertramp, and more.
The cheers and in-hub views of the ads in AdBlitz have now been counted, and … drumroll … it’s time to reveal the three ads that came out on top. The battle for these top spots was fierce this year with 80+ brands participating in AdBlitz, and more fans visiting the site than ever. In fact, in just two days, AdBlitz site traffic this year exceeded total AdBlitz traffic during the entire Big Game week last year.
The AdBlitz 2018 fan favorites are: Amazon Alexa, Bud Light, and Groupon!
Amazon’s Big Game ad takes the top spot. In this hilarious ad, Alexa loses her voice and counts on a star-studded team including Cardi B and Gordon Ramsay to come to her rescue.
Bud Light’s “The Bud Knight” came in second among AdBlitz fans, bringing their well-known Dilly Dilly creative to the Big Game with the introduction of the “Bud Knight.”
In third, Groupon and Tiffany Haddish join forces to let you know that every time you use Groupon in your neighborhood, you’re supporting local businesses.
The Big Game may be over, but you can visit YouTube AdBlitz at any time to watch and rewatch all the top videos from this year’s event. After you’ve watched the ads, test your knowledge of the Big Game’s most popular spots and YouTube trends with Deja:View trivia. Play now!
Meredith Bailey, YouTube Product Marketing Manager, recently watched “Pink Belts Out the National Anthem! | Super Bowl LII NFL Pregame.”
1 YouTube Internal Data, U.S., February, 2018
2 YouTube Internal Data, U.S., February, 2018
Universal remotes are great but what if you could control your living room media hub via your coffee table? Do just that by the end of the weekend with this innovative Instructables walkthrough.
The post Weekend Workshop: How to build a coffee table that’s also a universal TV remote appeared first on Digital Trends.
After a period of absence, Samsung may be planning a return to the world of fitness wearables, after two new products — the Gear Fit 2, and activity tracking wireless earbuds called the IconX — were leaked.
The post Samsung is making another Gear Fit wearable, but that’s not all appeared first on Digital Trends.
Jarvis Cocker crashing Michael Jackson’s performance. Madonna’s badly behaved cape. Sam Smith silencing a whole arena with his incredible voice. The BRIT Awards with MasterCard has given us some of the most memorable moments in music history. For the third year, you can watch this must-view music moment streamed live on the BRITs channel if you’re based outside of Great Britain. Just tune in at youtube.com/Brits on whatever screen you find yourself closest to: mobile, tablet or TV.
Some of your favorite YouTube stars will be there live to bring you yet more action. YouTube stars Dan & Phil will present the official BRITs YouTube live stream featuring backstage action and yet more fun and games. Kingsley will be on the red carpet, rubbing shoulders with the biggest stars as they arrive to create more content for the BRITs YouTube channel.
And what stars! This year, international artists like Rihanna will join breakthrough British artists like James Bay for an unforgettable night of live performances. Not one, but TWO holders of YouTube’s prestigious “billion views” club will also perform: Adele and Justin Bieber. That’s alongside live performances from Coldplay, Jess Glynne, Little Mix and The Weeknd. After the live broadcast, individual artists will upload their performances to their own YouTube channels for you to relive again and again, plus there will be catch-up content on the BRITs channel itself.
So, tune in on February 24 at 3 p.m. ET to the official BRITs channel, kick back and as they say in good ol’ Great Britain, prepare yourselves for a right royal knees-up.
Christophe Muller, Head of International Music Partnerships at YouTube and Google Play Music, just watched “Sam Smith – Lay Me Down (Live at The BRIT Awards 2015).”
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