Posts Tagged: YouTube
YouTube TV’s gearing up for the Big Game and going nationwide
Just in time for the Big Game, you can now bring together some tasty game day snacks with the full experience of YouTube TV. That’s exciting news for living rooms, cord-cutters, and cord-nevers in neighborhoods far and wide, from Bozeman to Gainesville, Anchorage to Yuma, and Erie to Topeka.
We’re rolling out YouTube TV to 95 markets starting today, covering over 98 percent of households in the United States. The remainder will follow shortly thereafter. You can see the latest list in our FAQs.
Since YouTube TV’s early days, it’s been important for us to create an experience that brings you the best of your favorite TV content. As part of that effort, we’ve offered local feeds from broadcasters, allowing you to catch up with the content that matters to you. With this national expansion, we’re providing complete local affiliate coverage by providing local feeds from the four largest broadcasters in over 90 percent of the markets where YouTube TV is available. Here’s what this means: more game-winners from your hometown favorite, more breaking news and stories you need to know, and overall, a more relevant TV experience.
Just as a quick reminder, YouTube TV offers cable-free live TV through a simple, best-in-class, and hassle-free experience. It includes:
- Over 60 networks, such as ABC, CBS, FOX and NBC. Plus, popular cable networks like TNT, TBS, CNN, ESPN, FX and on-demand programming.
- A cloud DVR with no storage space limits. This enables subscribers to record live TV and never run out of storage space. Also, you can record shows simultaneously without using data or space on your device.
- The ability to watch YouTube TV on any screen – mobile devices, tablets, computers and TVs.
- Six accounts per household. Every YouTube TV membership comes with six accounts, each with its own unique recommendations and a personal DVR with no storage space limits.
- Half the cost of cable with zero commitments. A YouTube TV membership is only $ 40 a month and there are no commitments – you can cancel anytime.
So prep those buffalo wings, get ready for some memorable commercials, and kick back and enjoy the award-winning, cable-free live TV service people love. We’re excited and committed to continue making YouTube TV the live TV experience that’s tailor-made for you. And to all our new neighbors and members—welcome to the family!
Posted by Ben Moores, Program Manager, YouTube TV, who will be rooting for L.A. next Sunday
GNI YouTube innovation funding: supporting 87 news organizations in 23 countries to build video capabilities and innovate with new formats
Hailing from 23 countries around the world, they represent a diverse array of broadcasters, traditional and digital publishers, local media, agencies and creators, but all share a commitment to quality journalism and a spirit of innovation.
Many of these projects are focused on expanding newsroom video operations and trying out new ways of reporting news through video — from reaching younger audiences online to exploring live and fact-checking formats. Other projects look at the sustainability of news organizations, including work on new business models and programs to support a healthy news ecosystem. Here’s a sample of some of the projects funded:
- Advance Local (United States): U.S. publisher Advance Local will build out a new format for local news storytelling, enabling them to connect more deeply with their communities across the country. They will start in Michigan, where MLive Media Group (Mlive.com) will connect directly with its viewers, providing avenues for action on topics of important local interest, giving viewers the information they need to have their voice heard on issues of the day.
- The Economist (United Kingdom): British publisher The Economist will strengthen its video production facilities and expertise, enabling it to launch a weekly video format that will explore the true story behind trending news topics. Through live streaming and audience engagement tools, viewers will be able to interact with the story along with the producers, their processes and sources. The new format aims to give viewers the tools to spot misinformation, analyze news sources and join the conversation.
- HugoDécrypte (France): A top French news creator, HugoDécrypte will staff and train a production team to create a studio-based live news show. The show will form an on-screen meeting place for HugoDécrypte’s YouTube community to learn about and debate the key news issues of the day. It will consist of regular segments including news bulletins, fact-checking and interviews with well-known political figures and subject matter experts.
- La Nación (Argentina): One of Argentina’s leading newspapers, La Nación will enhance their video operations at large. In business since 1870, La Nación has a rich history in print journalism, which they are extending to video. This funding will be used to grow their video team, improve digital video skills and increase output, enabling them to deliver engaging content, including behind the scenes snapshots of their hard-hitting investigative journalism and fresh takes on news of the day through video digests.
- Narasi TV (Indonesia): Independent Indonesian journalist Najwa Shihab’s media company will mobilize its community across the country’s 34 provinces. It will host workshops to train budding citizen journalists on visual storytelling, news video production and media literacy, encouraging more Indonesians to become credible content creators as well as critical consumers of media. Meanwhile, Narasi TV’s own investigative journalism team will staff up their video team to produce more in-depth reports, particularly in hotly contested parts of the country in the run-up to Indonesia’s general elections.
- Thairath (Thailand): The digital arm of one of Thailand’s oldest news publishers, Thairath, will create a rights management platform for Thailand’s freelance journalists. This platform will help Thai “stringers” more easily manage their footage rights from media companies. By protecting and promoting the important work of independent Thai journalists, the effort will support both the Thai media ecosystem and global news agencies seeking news about Thailand.
Today’s announcement reinforces our commitment to supporting a strong future for news video. Over the coming months, we’ll be sharing insights gained from the projects and giving newsrooms the opportunity to benefit from the learnings, as we work together to support the development of long-term, sustainable news video businesses.
For more information about YouTube’s work with the news industry, please visit our website. We look forward to seeing how our partners across the globe push the boundaries of video journalism.
Timothy Katz, Director of News Partnerships, YouTube
YouTube Music now offers YouTube Charts: Keep up with the hottest songs and music videos in the world
Looking to check out the top most-played songs this week on YouTube, the most-viewed music videos, or see what’s trending? We’ve got you covered! Fans can now easily access YouTube Charts as playlists that will appear on users’ home screens or by search. It’s ALL here and easy to find, watch and listen to what’s popular, rising and trending both locally and globally — all within YouTube Music.
Every country — all 29 markets — will get five charts playlists: three specific to their country and two global lists. Fans can also add their favorite charts to their library so they can stay up-to-date on what’s trending on the platform.
YouTube Charts are the go-to destination to see what music is hot on YouTube and now include the following within YouTube Music:
Top 100 Songs: The most played songs on YouTube (global and local charts available)
The Top Songs chart combines the number of views of a song on YouTube (including the official music video, official song used in user-generated content and lyric videos). The Top Songs chart is updated weekly on Sunday at 12 p.m. PST. Each country will get both a global and country-specific version of this chart. This week, the U.S. list is topped by “thank u, next,” followed by Travis Scott’s “SICKO MODE (feat Drake)” and Halsey’s “Without Me.”
Top 100 Music Videos: The most viewed music videos (global and local charts available)
The Top Music Videos chart goes beyond the song and gives fans the chance to dive into the most viewed official music videos on the platform. Top Videos is updated weekly on Sunday at 12 p.m. PST. Each country will get both a global and country-specific version of this chart. This week, the U.S. list is topped by the same two tracks as the songs list, with Nicki Minaj at #3 with “Good Form ft. Lil Wayne.”
Top 20 Trending (local chart)
The new Trending chart is updated multiple times a day to provide a unique, real-time view of the hottest new music fans are enjoying in a specific country. The Trending chart is YouTube’s first dedicated external signal of the most-viewed new music on the platform, providing an instant snapshot of what is driving music culture. Ariana Grande completes her clean sweep in the U.S. this week, with XXXTENTACION’s “Guardian angel” and Kodak Black’s “Calling My Spirit” rounding out the top 3.
The charts, currently topped globally by Ariana Grande’s “thank u, next,” are the most accurate reflection of what’s happening in music culture and based purely on the number of views from more than 1 billion global music fans on YouTube each month. Full details about how YouTube charts are calculated can be found here.
Elliott Breece, Product Manager at YouTube Music, recently listened to “If It Isn’t Love”
Surprise, baby: It’s YouTube Rewind 2018!
This year was marked by surprising celebrity moments. In February, Kylie Jenner surprised the world with “To Our Daughter,” an 11-minute film detailing her pregnancy and the birth of baby Stormi, which was watched over 53 million times on its way to becoming YouTube’s global #1 Top Trending Video of 2018. Will Smith vlogged all over the world. Oh, and he also jumped out of a helicopter over the Grand Canyon on a dare. Rihanna started her own “Tutorial Tuesdays” makeup series. And, of course, Beyoncé’s livestream from Coachella took #Beychella worldwide.
Emerging and well-known YouTube stars also showed up in a big way in the year’s “Top Trending Videos” list. Liza and David shared the news of their breakup through tears and laughter, the guys from Dude Perfect somehow perfectly tossed bread into a toaster, and AsapSCIENCE once again solved the Internet’s latest mystery. (Seriously, is it “Yanny” or “Laurel”?) India comedy sensation Amit Bhadana amassed an astounding 11 million subscribers in just one year and Lâm Chấn Khang’s two-hour musical comedy set in the criminal underworld amassed more than 60 million views.
With more than 673 million collective views, these were the moments that had you watching, commenting and sharing in 2018:
Top Trending Videos
- To Our Daughter
- Real Life Trick Shots 2 | Dude Perfect
- we broke up
- Walmart yodeling kid
- Do You Hear “Yanny” or “Laurel”? (SOLVED with SCIENCE)
- Portugal v Spain – 2018 FIFA World Cup Russia™ – MATCH 3
- Build Swimming Pool Around Underground House
- Cobra Kai Ep 1 – “Ace Degenerate” – The Karate Kid Saga Continues
- Behan Bhai Ki School Life – Amit Bhadana
- NGƯỜI TRONG GIANG HỒ PHẦN 6 | L M CHẤN KHANG | FULL 4K | TRUYỀN NH N QUAN NHỊ CA | PHIM CA NHẠC 2018
Following the success of last year’s monster hit “Despacito,” Latin Music has continued to explode on YouTube. in 2018. In fact, eight of the ten most-watched music videos over the past year were by Latin artists.
- Te Bote Remix – Casper, Nio García, Darell, Nicky Jam, Bad Bunny, Ozuna | Video Oficial
- Nicky Jam x J. Balvin – X (EQUIS) | Video Oficial | Prod. Afro Bros & Jeon
- Maroon 5 – Girls Like You ft. Cardi B
- Daddy Yankee | Dura (Video Oficial)
- Ozuna x Romeo Santos – El Farsante (Remix) (Video Oficial)
- Becky G, Natti Natasha – Sin Pijama (Video Oficial)
- El Chombo – Dame Tu Cosita feat. Cutty Ranks (Official Video) [Ultra Music]
- Drake – God’s Plan
- Reik – Me Niego ft. Ozuna, Wisin (Video Oficial)
- Vaina Loca – Ozuna x Manuel Turizo (Video Oficial)
It’s also time for our annual Rewind mashup video. But rather than trying to sum up 2018’s biggest memes, personalities, and hit videos ourselves, we tried something different this time around. We asked some of YouTube’s biggest names to tell us what they wanted to see if they controlled Rewind.
Check out the full video below and head over to our Rewind site to get to know the creators and artists who shaped popular culture in 2018.
Kevin Allocca, Head of Culture & Trends, and the YouTube Rewind team, recently watched “YouTube Rewind 2018: Everyone Controls Rewind.”
YouTube Stories are live for creators with 10K+ subscribers
We’ve seen stories on social media outlets such as Instagram, Facebook, WhatsApp, and SnapChat, and now its the turn of YouTube to launch its own variation. Having been available only to a selected group of channels over the past year, any YouTube channel with more than ten thousand subscribers can now post stories. This means […]
Come comment on this article: YouTube Stories are live for creators with 10K+ subscribers
YouTube launches student plans for YouTube Music and YouTube Premium just in time for winter break
Looking for some classical music to concentrate while studying for finals or a crowd-pleaser playlist for that end-of-semester party? Need a great binge-worthy series for winter break like Cobra Kai or Origin? Could you use a physics boost from astrophysicist and former MIT professor Walter Lewin? We’ve got you covered!
Earlier this year, we introduced the new YouTube Music and YouTube Premium subscription plans to help users get more from their YouTube experience. YouTube Music is a new music streaming service with official albums, playlists and singles, as well as a vast catalog of music videos, remixes, live performances, covers and more — all with ad-free, background and offline access. YouTube Premium extends that ad-free experience across all of YouTube, and includes access to YouTube Originals.
Student plans are available for YouTube Music Premium for $ 4.99 and YouTube Premium for $ 6.99. Students who sign up by 1/31/19 can lock in YouTube Premium at a special rate of just $ 5.99.
How to Watch, Listen and Stream
Student plans are currently available to all full-time students at an accredited college or university in the U.S. and will expand to more countries in the future. Click here to learn more about eligibility requirements.
- To sign up for the YouTube Premium student plan, visit youtube.com/premium/student.
- To sign up for the YouTube Music Premium student plan, visit youtube.com/musicpremium/student.
YouTube is available for the Nintendo Switch
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Election day: Live on YouTube
It’s election day in the United States. From candidates launching their campaigns to debating issues that matter to voters, you’ve come to YouTube to hear directly from the candidates and follow the midterm election.
Now it’s time to make your voice heard. If you haven’t already cast your ballot, head to Google and search “where to vote” to find your voting location and make your voice heard.
As polls close, tune into YouTube, where these news organizations will bring you live election results coverage throughout the evening:
Brandon Feldman, YouTube News and Politics
YouTube Learning: Investing in educational creators, resources, and tools for EduTubers
Iraq war veteran Joshua Carroll used to spend nights at his security post watching YouTube to learn trigonometry so he could pursue his passion for space. In just three weeks, YouTube helped him improve his math skills from a 10th grade level to the level required to take physics classes at New River Community College in Virginia. Today, he makes a living as a physicist, using Bernoulli differential equations in fluid flow systems. Joshua is not alone–people all over the world use YouTube to learn and follow their passions.
Whether it’s learning prerequisites for a college course or how to compete in Olympic javelin throwing, everyone seems to have turned to YouTube to learn something. Many of these learning stories are powered by an incredible community of EduTubers like PhysicsGirl and Manual do Mundo, whose videos have demonstrated the appeal of content that enriches as well as entertains.
In July, Susan, our CEO, announced YouTube Learning, an initiative to support all those who use YouTube to share their knowledge with the world and the millions of users who come to our platform to learn. And today she shared that we’ll be investing $ 20m to expand this initiative as we strive to make YouTube even better for educators and learners. Here’s more on the steps we’ll be taking:
Funding for Great Educational Creators on YouTube
High quality learning content is time-consuming to research, produce, and edit. That’s why we’re announcing a new Learning Fund to support creators who make some of the best learning content on YouTube. This includes videos covering a wide range of topics from career skills, like interviewing and resume building, to computer science, like coding for game development and JavaScript basics.
We’ve already completed our first round of investment in some of the most respected names in online education like TED-Ed or Hank and John Green’s Crash Course. We’re also supporting many of our emerging EduTubers like Socratica and Linda Raynier. Creators who are interested in applying to the Learning Fund can sign up for more information here.
In addition to investing in EduTubers through the Learning Fund, we’re also developing new YouTube Originals focused on learning like Mind Field: Season 3 from Vsauce creator Michael Stevens, and a new series with Vox Entertainment which was announced earlier this month.
Partnering with Trusted Institutions
We know it’s important to make quality learning content easier to find on YouTube, so we’re launching a new channel called Learning, where major partners like Goodwill and Year Up are contributing curated playlists highlighting videos that teach career skills. The channel will make it easy for users to find tutorials, DIY videos, explainers, and skill-based playlists.
We’re also excited to announce partnerships with leading online learning platforms, like edX, a non-profit offering courses from the world’s best universities and institutions, and OpenClassrooms, an education platform based in France. Together they will bring over some of their most popular video courses to YouTube.
Expanded Resources and Support for EduTubers
In 2018 we’ve held YouTube EduCon conferences in California, Mexico, and Brazil to connect EduTubers with new resources and each other. These creators are a testament that powerful educational content can come from anyone, anywhere. Here are a few more ways we plan to support them in 2019:
- Expanding YouTube EduCon to Europe and Asia, starting with India in December and the UK in February.
- Providing more resources to aspiring EduTubers like our Creator Academy course for educational channels, and our new Learning Best Practices.
- Hosting a NextUp creator camp specifically for emerging EduTubers.
- Working to connect EduTubers with brand partners through FameBit. We have already secured investments for sponsored content specifically for the EduTuber community.
We may not all become scientists or professional chefs by learning through videos, but we can promise that anyone who wants to learn and teach will have ever greater opportunities to do so on YouTube. Expect more announcements in the months and years to come as we continue to meet with you and hear how we can best support learning on YouTube.
Malik Ducard, Global Head of Learning, Social Impact, Family, Film & TV, recently viewed “Where Does the #Hashtag Symbol Come From?“
YouTube makes it simple for fans to experience live performances with Eventbrite
Over 1 billion fans come to YouTube each month to connect with their favorite artists and discover new music. Thanks to a new partnership with Eventbrite, we’re making it simple for fans to go from experiencing music online to seeing live performances.
Starting today, fans watching videos from YouTube Official Artist Channels will see Eventbrite listings for live music performances throughout the U.S. below the video. With one easy click on the “Tickets” button, they’ll be able to purchase directly from Eventbrite.
Live events continue to be a major source of revenue for artists, so we want to help artists keep fans updated on their upcoming shows and sell more tickets to live performances. YouTube’s global audience also lets artists find new fans with 26% of Millenials (44% of teens) claiming they discover live music events on YouTube, according to Nielsen.
Through our partnerships with Eventbrite and Ticketmaster, YouTube now covers more than 70% of the US ticketing market and we’ll continue to add new artists and venues of all sizes to our list in North America as well as expand globally.
We’re excited to further the power of video discovery on Youtube to bring artists and fans together and continue supporting those connections through live shows.
The YouTube Music Team
YouTube app on Android finally gets a beta program
The good thing about Gboard and Chrome on Android is that their beta program handles tests and features prior to them hitting the masses. YouTube has utilized server-side tests that basically use random users as guinea pigs, but it now has an official beta program to (supposedly) stop that practice. I’d much rather have tests […]
Come comment on this article: YouTube app on Android finally gets a beta program
YouTube is down for everyone right now, including YouTube TV and YouTube Music
Google’s major video streaming platform, YouTube, is totally down right now. The home page on desktop is struggling to load anything, and while the mobile app seems like it’s faring a little better at showing some videos, they totally error out when you actually try to watch them. Google’s acknowledged the problem, although they haven’t […]
Come comment on this article: YouTube is down for everyone right now, including YouTube TV and YouTube Music
Celebrating great teachers on YouTube
A great teacher can unleash a student’s curiosity and change the direction of their life. Today, in honor of World Teachers’ Day, we are celebrating some of the amazing teachers around the globe who share their passion for education in the classroom and on YouTube.
Elia Bombardelli (Italy)
Elia is a math teacher at the Liceo Scientifico Galilei in Trento and at Liceo Steam International in Rovereto. Not only is his YouTube channel a great place to quickly review key math concepts before an exam, it’s also full of science experiments that range from making a coin battery to exploring how a cloud is formed.
KruNoklek (Thailand)
Jeerapat Sukanghong is a primary school teacher from the Phetchabun province of Thailand who is passionate about bringing her lessons to students in all corners of the country. Inspired by the late King Rama IX’s initiative to bring education to students in remote places via satellite, she decided to start her own journey on YouTube. Combining music and pop culture moments, notably adapting some of her own lessons into the viral PPAP format, Jeeraphat’s fun approach to teaching makes her one of the most popular creators in Thailand with over 5 million subscribers across both her channels.
Rafael Procopio (Brazil)
Rafael is a Brazilian mathematics professor who uses his YouTube channel to experiment with new and creative visual techniques for teaching math. Rafael, who has become a beloved figure in his hometown of Rio de Janeiro, has over 1.3 million subscribers on his channels.
Rachel’s English (USA)
Rachel’s English is a YouTube channel dedicated to helping non-native speakers improve their spoken English and listening comprehension. Having taught ESL off and on since 1999, Rachel became interested in developing a pronunciation-focused resource while living in Germany under the Rotary Ambassadorial Scholarship program in 2008. Rachel, who is also a classical singer, studied with highly acclaimed vocal teachers and coaches and brings a body of detailed knowledge connected to the voice, placement, and the musical nature of speech to her work as a pronunciation coach.
Eddie Woo (Australia)
Eddie has a unique ability to take complex mathematical concepts out of the abstract, and into the real world — whether it be recognizing geometric patterns in nature or the daily arithmetic required to balance a family checkbook. Though he claims to have once struggled with the subject, his unique approach to teaching math has gained him a global following of nearly 400,000 subscribers, and propelled him to become a finalist for the 2018 Global Teacher Award. He recently published his first book, Woo’s Wonderful World of Maths.
Uwaga, Naukowy Bełkot – “Beware! Scientific Babble” (Poland)
Dawid is a PhD student and chemistry teacher at the Marie Curie-Skłodowska University in Lublin. Dawid’s channel examines a broad array of scientific topics, such as the true value of gold or the placebo effect in research, and in doing so has attracted over 335,000 subscribers. He also created a docu-series about the Chernobyl disaster.
Check out this playlist to see other great teachers on YouTube, and read more about what we’re doing to support educators today and everyday.
Shawn Mendes collaborates with YouTube Music to release self-titled Artist Spotlight Story: ‘Shawn Mendes’
YouTube is thrilled to debut “Shawn Mendes,” its latest Artist Spotlight Story, created in collaboration with international pop phenomenon Shawn Mendes. The Spotlight Story gives fans an authentic and intimate look into Shawn’s life following the launch of his latest self-titled album. Mendes has grown to be one of the most popular musicians today with a massive fanbase that stemmed from his early YouTube uploads covering other artists.
“It was just about doing it for fun and posting videos,” Shawn recalls of his earliest YouTube uploads in “Shawn Mendes,” the latest installment of the Artist Spotlight Stories series from YouTube Music. “I wasn’t dreaming about stadiums, or Grammys. I was dreaming of my friends being like, ‘That’s very cool. I love that. You sounded great.’ I just wanted to be that guy who sang and played guitar on YouTube.”
Directed by YouTube Creator, filmmaker, and longtime friend Casey Neistat, “Shawn Mendes” looks back on Mendes’ journey from uploading covers to YouTube in his suburban-Toronto bedroom to performing on the world’s biggest stages as he gets ready to release his self-titled third album. Casey follows Shawn on the road and documents his rise to stardom through revealing interviews that showcase Shawn’s hard-working nature and youthful resilience.
With 15.7 million fans subscribed to his official channel, the three-time Juno winner is currently one of the biggest musicians on the planet. He’s racked up 2.2 billion views across YouTube in the past 12 months alone, with “Treat You Better” and “Stitches” both passing the billion-view mark — making him the youngest artist to have more than one video break nine digits. More recently, his 2018 anthem “In My Blood” charted on YouTube in over 15 countries and landed the singer three MTV VMA nominations.
YouTube Music’s Artist Spotlight Stories are intimate and personal video portraits of artists who are pushing the boundaries of creativity and connecting with fans in unique and powerful ways on YouTube. Recent YouTube Spotlight Stories include Janelle Monáe: “A Revolution of Love,” J Balvin: “Redefining Mainstream,” G-Eazy: “These Things Happened,” and Camila Cabello: “Made in Miami.” The series is meant to shine a light on artist journeys and how they have leveraged YouTube to be successful, in hopes that their stories inspire others in the music community to do the same.
Gaming gets a new home on YouTube
YouTube is where the world watches gaming. More than 200 million of you come to YouTube every single day to watch gaming videos and streams. That’s like the entire country of Brazil heading to YouTube daily. And that’s because of you, the community of gamers and creators who have turned YouTube into the gaming video platform it is today. From mobile gaming to strategy guides, Let’s Plays to Esports and charity live streams, you’ve created a place for everyone, from hard core to casual gamers.
We’re always working to make the gaming experience on YouTube better. Over the past few years we’ve focused on building tools and experiences that the gaming community has been asking for. That’s why in 2015, we launched YouTube Gaming, a standalone app for gamers where we tested new features like Game Pages for better discoverability, Super Chat and Channel Memberships to help fans show support for their favorite creators, Dark Theme and even a new live streaming platform based on the gaming community’s feedback. The response to these features has been so positive that we brought them over from the YouTube Gaming app to the main YouTube experience.
Today, we’re launching a new Gaming destination to give gamers a home on YouTube! You can find the new YouTube Gaming destination at youtube.com/gaming.
At the very top of the page you’ll see personalized gaming content based on what you like to watch. You’ll also see top live games and the latest gaming videos from your subscriptions, bringing the best of uploaded videos and live gaming to one destination. We’ve also built dedicated shelves for live streams and trending videos.
Everyone has a favorite game. You can now find gaming videos from all over YouTube, related to that specific game on new game pages. These include popular videos, live streams, and other games from the same publisher or developer. With tens of thousands of different game pages, you’ll be able to find content no matter how big or small the game is.
We want to do more to help our smaller creators grow on YouTube too, so we’ll be highlighting gaming creators who are “On The Rise” on the Gaming destination and in Trending. Each week we’ll showcase a new up and coming gaming creator to help more fans discover their content. This is launching in the U.S., and we’ll continue to roll this out to more countries in the future.
We have a strong and vibrant audience on the YouTube Gaming app, but the amount of gamers we are able to reach is far bigger on YouTube. After all, YouTube is where more than 200 million gamers come to engage with your favorite games and creators every day, watching over 50 billion hours of gaming content in the last 12 months alone. That’s why, in March 2019, we’ll retire the YouTube Gaming app and focus all of our gaming efforts on YouTube where we can reach our entire gaming community.
From creators like elrubiusOMG who has hit live gaming records, to Ninja, the fastest growing creator in YouTube’s history who helped usher in the era of Fortnite, or itsFunneh who became one of our biggest gaming creators by making us all laugh with Minecraft and Roblox videos, we thank you for building a strong gaming community on YouTube. We’re committed to helping gaming creators succeed and look forward to seeing how you all continue to shape the future of gaming.
Posted by Christina Chen, Director of Product Management, who recently watched Warbringers: Azshara
New tools for parents and content for older kids in the YouTube Kids app
We believe that no two families are the same — and that their needs are ever-changing as they grow up. That’s why we are committed to building YouTube Kids in a way that offers kids the content they love and grown-ups the tools to customize the app as they see fit. Today we’re excited to launch two updates we think families will really enjoy: parent-approved content and a new experience for older kids.
First, we’re following up on our April announcement and sharing that we’ve launched parent-approved content. This highly requested parental control allows parents to handpick every video and channel available to their child in the app. It is available today globally on Android and coming soon to iOS.
For parents who want to enable this feature, open settings, go to the child’s profile and select “approved content only.” Now they’re ready to start picking videos for their kids.
Parents can choose any video, channel or collection of channels they like by tapping the “+” button. Parents can also search for a specific creator or video. If parents choose to enable this mode, their kids will not be able to search for content on their own.
We work hard to make videos in the app family friendly, but no system is perfect. It’s always possible that a parent may find something they don’t want their child to watch in the “Younger” or “Older” experiences. If this happens, we ask that parents block and flag the video for review by our team. This makes YouTube Kids better for everyone.
As we continue to receive feedback from parents and turn that feedback into improvements to the YouTube Kids app, we hope that all families and kids can create the experience they want!
Happy watching from our family to yours,
James Beser, Product Director for YouTube Kids, recently viewed “Water Bottle Flip 2” from Dude Perfect
Google’s digital wellbeing tools for YouTube are finally rolling out
Back at Google I/O this year, Google announced some digital wellbeing tools for YouTube and Android. Now that Android 9 Pie is official we have access to some of those system-wide tools, but the YouTube update has been elusive all year. It’s finally starting to roll out, though, so you’ll soon be able to keep […]
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Google Clock app integrates with Spotify for musical alarms, but where’s YouTube Music?
Google has updated its Clock application on the Play Store, which is honestly a pretty boring app that gets pretty boring updates. Normally, anyway. This time, though, the Clock app is getting Spotify integration. Weird? We’ll explain. Set your alarms with Spotify Songs Some people like to wake up to music by setting particular songs […]
Come comment on this article: Google Clock app integrates with Spotify for musical alarms, but where’s YouTube Music?
YouTube TV offering a credit for going down during the World Cup
We love the new wave of cord cutting services like Sling TV and YouTube TV, but they’re not without their own set of problems. In this case, YouTube TV decided to take a nap on Wednesday in the middle of the World Cup semifinal match between England and Croatia. It’s one thing to go down […]
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Incognito mode for YouTube rolling out with latest update
Earlier this year signs surfaced indicating Google was working on an incognito mode for YouTube. As spotted during testing, the new mode was designed to be similar to what Google did with Chrome’s incognito mode in that the app will not retain the watch and search history. With the latest update for YouTube that started […]
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Building a better news experience on YouTube, together
The work of trusted journalistic organizations is as critical as ever, especially when it comes to seeking information about current events online.
In March, the Google News Initiative (GNI) kicked off with the goal of helping journalism thrive in the digital age. Today, we’re announcing steps we’re taking with the GNI to support the future of news in online video, and product features we’ve been working on to improve the news experience on YouTube.
Supporting journalism with technology that allows news to thrive
We believe quality journalism requires sustainable revenue streams and that we have a responsibility to support innovation in products and funding for news.
For example, in 2015 European publishers came to us to ask about how they could scale their video efforts, especially because maintaining video delivery infrastructure is costly. Working alongside them we launched Player for Publishers, a solution that enables news organizations to use YouTube’s video player to give viewers a world-class video experience across their own websites and mobile apps. Player for Publishers reduces costs and offers improved monetization for news organizations.
Since then, we’ve expanded these efforts beyond Europe. Today, over 100 publishers in more than 25 countries use Player for Publishers.
As part of the launch of GNI in March, we announced funding to support the future of news. Today we are committing $ 25M to a YouTube-specific investment:
- Expertise. We’re establishing a working group with news organizations and experts from around the world to help us develop new product features, improve the news experience on YouTube, and tackle emerging challenges. News organizations including Vox Media, Jovem Pan, and India Today are early members of the working group. We’re looking forward to having more join as we convene the group in the coming weeks.
- Innovation Funding. We will provide funding across approximately 20 global markets to support news organizations in building sustainable video operations. Provided on an application basis to news organizations of all types, these grants will enable our partners to build key capabilities, train staff on video best practices, enhance production facilities and develop formats optimized for online video.
- Support. We’re significantly expanding our team focused on supporting news publishers. These specialists will be based around the world and support partners with training and best practices in formats, audience development, day-to-day platform operations, and sophisticated technical integrations.
News organizations interested in more information about these efforts can sign up here.
Making authoritative sources readily accessible
Authoritativeness is essential to viewers, especially during fast-moving, breaking news events, so we’ve been investing in new product features to prominently surface authoritative sources:
Providing more sources and context on breaking news
After a breaking news event, it takes time to verify, produce and publish high-quality videos. Journalists often write articles first to break the news rather than produce videos. That’s why in the coming weeks in the U.S. we will start providing a short preview of news articles in search results on YouTube that link to the full article during the initial hours of a major news event, along with a reminder that breaking and developing news can rapidly change.
Expanding Top News and Breaking News
To make it easier to find quality news, our Top News shelf prominently highlights videos from news sources in search results (see the picture below on the left). And when a breaking news event happens, we want users to know about it. That’s why our Breaking News shelf highlights videos from news organizations about that event directly on the YouTube homepage (see the picture below on the right). Today, our Top News and Breaking News features are launched in 17 countries, including the U.S., U.K., France, Italy, Japan, India, Mexico, Brazil, South Africa, Nigeria and more. We will double that number in the coming months.
Showcasing more local news, starting with the U.S.
Many people want, value, and trust local news. And when a major event happens, local reporters are often the first on site to capture events as they unfold. We’ve begun testing features that surface local news in the YouTube app for TV screens across 25 media markets around the United States, making it easy to access local news in the living room–our fastest growing screen. So far, local news has seen strong engagement, and we will be expanding it to dozens more markets like Cincinnati, Las Vegas and Kansas City.
Providing context to help people make their own decisions
We also believe users should be able to choose and make their own judgments about the information they consume along with context to inform their judgments. That’s why we’re rolling out a few new features that we will continue to build upon:
Giving users more sources of information on topical searches and videos
Starting today, users will begin seeing information from third parties, including Wikipedia and Encyclopædia Britannica, alongside videos on a small number of well-established historical and scientific topics that have often been subject to misinformation, like the moon landing and the Oklahoma City Bombing.
Investing in digital literacy education
Along with the Google News Initiative and Google.org, we have teamed up with the Poynter Institute, Stanford University, Local Media Association, and the National Association for Media Literacy Education (NAMLE) to support MediaWise, a U.S.-based initiative designed to equip 1 million teens with digital literacy skills. Six incredible YouTube Creators, including John Green, Ingrid Nilsen, and Mark Watson, will be working with MediaWise to bring awareness to digital literacy and help educate teens.
We remain committed to working with the journalism community to build a more sustainable video ecosystem for news organizations. We know there is a lot of work to do, but we’re eager to provide a better experience to users who come to YouTube every day to learn more about what is happening in the world from a diversity of sources.
– Neal Mohan, Chief Product Officer and Robert Kyncl, Chief Business Officer
YouTube Music and YouTube Premium launch in 17 countries: It’s all here
The wait is over! Starting today, YouTube Music is available to everyone in the U.S, Australia, New Zealand, Mexico and South Korea* in addition to 12 new countries including Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the United Kingdom. Now fans around the world can find more of the music they love and effortlessly discover new favorites.
YouTube Music is a new music streaming service built on top of all the music on YouTube that you can’t find anywhere else – personalized and all simply organized in one new app and web player.
Here’s how it all comes together:
- It’s ALL here. Not just music videos, but official albums, singles, remixes, live performances, covers and hard-to-find music you can only get on YouTube.
- Recommendations built for you. A home screen that dynamically adapts to provide recommendations based on the artists and songs you’ve played before, where you are and what you’re doing. Chilling at the beach? Need some motivation? The right music is right here, built just for you.
- Thousands of playlists across any genre, mood or activity. Try “A Dose of Sun” for brighter tunes on a cloudy day, “The Pop Hotlist” for the biggest hits around the world or “Distrito Latino” for Latin pop hits of the moment.
- Smart search so we’ll find the song, even if you can’t remember what it’s called. “That space-themed Spice Girls song in the desert.” Here you go. You can also search by lyrics (even if they’re wrong). It’s “Hold me closer, Tony Danza,” right?
- The hottest videos. We’ll keep you on top of what’s hot! The hottest videos in the world right now are right there, on their own dedicated Hotlist screen. Today in the U.S., it features “Nervous” by Shawn Mendes, in the U.K, it’s “Drippy” by IAMDDB, and in France, it’s “Fais moi la passe” by JUL.
- Ad-free listening, downloads and more. Get YouTube Music Premium to listen ad-free, in the background and on-the-go with downloads. Plus, your Offline Mixtape automatically downloads songs you love just in case you forgot to. For a limited time, get three months free of YouTube Music Premium here, ($ 9.99 per month after, $ 14.99 per month for a Family Plan)*.
YouTube Premium also launches today
Starting today, YouTube Premium (formerly YouTube Red) will be available in 17 countries, providing members with the benefits of Music Premium, plus ad-free, background, and downloads across all of YouTube. YouTube Premium members also get access to the full slate of YouTube Originals shows and movies including the hit series Cobra Kai, Impulse, F2 Finding Football and The Sidemen Show. For a limited time, get three months free of YouTube Premium here, ($ 11.99 per month after, $ 17.99 per month for a Family Plan)*.
Current YouTube Red and Google Play Music members (including family plans) in the U.S., Australia, New Zealand, and Mexico will automatically receive access to YouTube Premium at their current price. Google Play Music subscribers in all other countries will automatically receive access to YouTube Music Premium at their current price as it becomes available there. Nothing is changing with Google Play Music – you’ll still be able to access all of your purchased music, uploads and playlists in Google Play Music just like always.
Try YouTube Music and YouTube Premium
Get the new YouTube Music from the Play Store and App Store today or check out the brand new web player at music.youtube.com. You can sign up for YouTube Premium at youtube.com/premium.
*YouTube Music Premium is $ 9.99 per month and YouTube Premium is $ 11.99 per month for individual memberships in the U.S. Pricing and Family Plan availability varies by country. South Korea will only offer YouTube Premium at the current price of YouTube Red.
GOOOAL! Get ready for the 2018 FIFA World Cup™ on YouTube
As the world eagerly awaits the 2018 FIFA World Cup in Russia, football fans are turning to YouTube to research and gear up for this summer’s tournament. In fact, global interest for the 2018 FIFA World Cup continues to grow, with search volume across Google and YouTube besting that of the Olympics, as well as other major sporting events.
To better understand what football fans are watching on YouTube, we researched which national teams, players, and football-related videos were trending on the platform over the past year:
Latin American teams and players lead the world in viewership
YouTube users around the world spent the most time watching videos related to Latin American teams. When it comes to watch time in 2017, the top five most popular national teams consist of Argentina, Brazil, Peru, Portugal, and Mexico.
Below are the most popular 2018 FIFA World Cup teams in each of the world’s countries (by the watch time each team received in that country in 2017):
Videos of superstar football players, including Lionel Messi, Neymar da Silva Santos Jr., and Cristiano Ronaldo, all had an 80 percent increase in watch time last year (versus the year prior).
Match recaps, game highlights and trick shots scored high with soccer fans
When it comes to football-related content on YouTube, match recaps, game highlights and trick shots proved popular. Over the past two years, the amount of time people spent watching match recaps on YouTube has more than doubled, and since the last FIFA World Cup, watch time for soccer game highlights has grown by 9x, while watch time for soccer-related trick shots has gone up by 50 percent.
On YouTube, football fans don’t just watch, they participate
People are also turning to YouTube to improve their own soccer skills, with watch time of “Drills and Skills” videos increasing 6x since 2014. Check out some popular soccer tutorials here:
- 150 + Football/Soccer Skills & Tricks (Step by Step Tutorials) – Football Tricks Online
- Neymar Skills – Crazy Football Soccer Skill Move Tutorial
- Learn Amazing Football Skills Tutorial ★ HD – Neymar Skills/Ronaldo/Messi Skills
- How to Ping | Amazing Football Tutorial | F2Freestylers
- 50 MANERAS DE LEVANTAR EL BALÓN COMO RONALDO – NEYMAR – RONALDINHO – ZLATAN / TIITANES
How to watch your favorite 2018 FIFA World Cup moments this summer
Miss a game? Can’t get enough of the action? On YouTube globally, you can catch up on your favorite 2018 FIFA World Cup moments with select video highlights from official FIFA broadcasters in more than 80 countries around the world, including from Fox and Telemundo in the U.S., the BBC in the U.K., ARD Sportschau in Germany, NHK in Japan, Kwese in Nigeria and across Africa, Televisa in Mexico, Latina Televisión in Peru, and more. In the U.S., you’ll be able to watch all games live in markets where YouTube TV is available, with the additional option of using the YouTube TV cloud DVR feature to record matches you can’t catch in the moment.
The excitement doesn’t end on the pitch. There are hundreds of YouTube channels that will take you beyond the games for the complete 2018 FIFA World Cup experience, with live shows, training footage, interviews, banter and match analysis. The official FIFA channel will share content from around the tournament and keep users up-to-date with the latest news. A number of channels will have regular original and exclusive content including the FA with daily content from the English national football team, Germany’s DFB Die Mannschaft will report from the training camp as well as the team’s base camp, and FC Barcelona will even host interviews with Barça World Cup legends.
Join us in the countdown to the official kickoff …
Posted by Team YouTube
YouTube Music starts rolling out today: 6 reasons you’re gonna like it
Last week we announced the new YouTube Music. Today, we’re excited to start rolling out early access of the new YouTube Music in the U.S., Mexico, Australia, New Zealand and South Korea. To be the first to know when it’s available for you, head to music.youtube.com/coming-soon.
Here are six reasons we think you’re gonna like it:
- It’s ALL here. Not just music videos, but official albums, singles, remixes, live performances, covers and hard-to-find music you can only get on YouTube.
- Recommendations built for you. A home screen that dynamically adapts to provide recommendations based on what you’ve played before, where you are and what you’re doing. At the gym workin’ on that fitness? Escaping during your commute? The right music is right here, built just for you.
- Thousands of playlists across any genre, mood or activity. Try “Blogged 50” to discover new music or “Indie Under Pressure” to get the heart rate going.
- Smart search so we’ll find the song, even if you can’t remember what it’s called. “That rap song with flute”? We got you. You can also search by lyrics (even if they’re wrong). It’s “Starbucks lovers,” right?
- The hottest videos. We’ll keep you on top of what’s hot! The hottest videos in the world right now are right there, on their own dedicated Hotlist screen. Today in the U.S., it features Anderson.Paak, Jessie Reyez, and G-Eazy.
- No internet? No problem. Paid members can download music and listen ad-free and in the background. Plus, your Offline Mixtape automatically downloads songs you love just in case you forgot to.
To the Google Play Music users out there, nothing will change – you’ll still be able to access and add to all of your purchased music, uploads and playlists in Google Play Music just like always. For additional information on what we announced last week, be sure to check out our blog.
We can’t wait for music fans across the globe to get their hands on YouTube Music! If you’re interested in learning more and getting access, head to music.youtube.com/coming-soon.
Elias Roman, Product Manager, YouTube Music, recently played “Miranda Lambert – Little Red Wagon.“
YouTube Shines a light on next generation of superstars with Artist on the Rise program
Many fans can tell you about the first time they heard an incredible new song or watched a groundbreaking video from a musical newcomer. Some of the most memorable moments with artists happen early. That’s why we aimed to capture those moments with last year’s launch of Artist on the Rise on YouTube’s Trending tab, which spotlights three songs from emerging artists every week.
To support and help more artists get discovered at every phase of their career, today we’re expanding the Trending tab feature with the launch of a new monthly program called Artist on the Rise.
The program will promote a diverse lineup of music’s most important new voices across all genres, connecting them with fans worldwide through in-product promotion and programming, out-of-home, social and fan events at YouTube Spaces. The Artist on the Rise Trending tab will also continue to feature three songs a week from emerging artists that are making a significant impact on YouTube.
The program’s first Artist on the Rise is Jessie Reyez, a 27-year-old Colombian-Canadian singer-songwriter signed to Island / FMLY and known for her smoky voice, outspoken lyrics and soulful R&B hooks. She’s grown from an aspiring artist covering hits like Adele’s “Hello,” to become a star in her own right, receiving the Juno Award for Breakthrough Artist of the year and partnering with Calvin Harris on the track “Hard to Love.” In true YouTube fashion, she’s cultivated a loyal fanbase over the years, racking up 22.6 million views for her breakout hit “Figures.” 2018 will be a huge year for Jessie – if you don’t know her now, you will soon.
To check out more from Jessie Reyez, head to her story on the YouTube for Artists blog and stay tuned on the Artist blog and @YouTubeMusic’s socials for future updates on YouTube’s Artist on the Rise program.
— YouTube Music
Introducing YouTube Premium
Since launching YouTube Red in 2015, we’ve been thrilled with how people are enjoying the service, whether it’s downloading videos for a flight, binging the first season of Cobra Kai, or listening to the wide breadth of ad-free music. As part of ongoing enhancements to the member experience, today we’re excited to announce that YouTube Red is becoming YouTube Premium!
The new YouTube Premium includes:
- The new YouTube Music: ad-free, with background listening and downloads
- More, bigger original series and movies
- Ad-free, background play, and downloads across YouTube
It’s all coming soon to even more countries.
YouTube Music
- The new YouTube Music is a music streaming service that combines music listening with the magic of YouTube: making the world of music easier to explore and more personalized than ever. YouTube Music includes a reimagined mobile app and brand new desktop player that are designed for music.
- YouTube Premium unlocks the full YouTube Music experience: ad-free music, background listening, and downloads.
YouTube Originals
- With YouTube Premium, you’ll get access to the full slate of YouTube Originals, including recent hits like the Karate Kid-inspired series, Cobra Kai, the dance drama, Step Up: High Water, and upcoming series like the sci-fi thriller, Impulse, and Liza Koshy’s Liza on Demand.
- More new Originals from around the globe are on the way—featuring comedies, dramas, reality series and action adventure shows from the U.K., Germany, France, Mexico, and more.
Ad-free, background play, and downloads across YouTube
- YouTube Premium will continue to provide an ad-free experience, background play, and downloads across the millions of videos on YouTube, which simultaneously supports our incredible creators and artists.
Pricing and Availability
- YouTube Premium rolls out soon in existing markets: the United States, Australia, New Zealand, Mexico, and South Korea*. It’s also coming soon to new markets: Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland, and the United Kingdom. We look forward to more expansion throughout 2018 and beyond.
- YouTube Premium will be available for $ 11.99 per month (U.S. price) or you can unlock the full experience of the new YouTube Music by itself with Music Premium for $ 9.99 per month (U.S. price).
- When YouTube Premium launches, YouTube Red members will automatically receive access at their current price. In countries where YouTube Red is currently available, a new member can also secure this price ($ 9.99 in the U.S.) by joining now at youtube.com/red.**
*South Korea will only offer YouTube Premium at the current price of YouTube Red.
**If that price changes in the future, we will give plenty of notice
YouTube Music, a new music streaming service, is coming soon
From Beyonce’s livestream at Coachella to landmark videos like “Despacito,” “New Rules” and “This Is America,” more than 1 billion music fans come to YouTube each month to be part of music culture and discover new music. It’s also where over 2 million artists come to share their voices and art with the world. YouTube is where artists and fans connect: creating and discovering a world of music.
But YouTube was made for video, not just music. On Tuesday, May 22, we’ll be changing that by introducing YouTube Music, a new music streaming service made for music with the magic of YouTube: making the world of music easier to explore and more personalized than ever. The days of jumping back and forth between multiple music apps and YouTube are over. Whether you want to listen, watch or discover, it’s all here. YouTube Music is a new music streaming service made for music: official songs, albums, thousands of playlists and artist radio plus YouTube’s tremendous catalog of remixes, live performances, covers and music videos that you can’t find anywhere else – all simply organized and personalized. For the first time, all the ways music moves you can be found in one place.
So what is YouTube Music exactly?
A new music streaming service from YouTube
- A reimagined mobile app and brand new desktop player that are designed for music.
- YouTube Music has thousands of playlists, the official versions of millions of songs, albums, artist radio and more, in addition to all the music videos people expect from YouTube.
Find more of the music you’re looking for
- Remixes, covers, live versions as well as deep cuts you can’t find anywhere else – from the biggest artists in the world to freshest voices breaking through.
- New and iconic videos from “God’s Plan” and “Havana” to “Thriller,” “Sledgehammer,” and more.
- YouTube Music search works even if fans don’t know exactly what they’re looking for … we’ll find it if they describe it (try “that hipster song with the whistling”) or give us some lyrics (try “I make money moves”).
Effortlessly discover new music
- YouTube Music’s personalized home screen dynamically adapts to provide recommendations based on people’s listening history, where they are and what they’re doing. At the airport? We’ll recommend something relaxing before the flight. Entering the gym? We’ll suggest some beats to get the heart-rate going.
- Thousands of playlists built to help you discover new music. That means no matter what kind of music you like, where you are, what you’re doing, or what mood you’re in, you can easily find the right playlist for that moment.
While fans can enjoy the new ad-supported version of YouTube Music for free, we’re also launching YouTube Music Premium, a paid membership that gives you background listening, downloads and an ad-free experience for $ 9.99 a month. If you are a subscriber to Google Play Music, good news, you get a YouTube Music Premium membership as part of your subscription each month. And if you use Google Play Music, nothing will change — you’ll still be able to access all of your purchased music, uploads and playlists in Google Play Music just like always.
To extend the features of YouTube Music Premium beyond the music app, we’re soon introducing YouTube Premium, the new name for our YouTube Red subscription service. YouTube Premium includes ad-free, background and offline across all of YouTube, as well as access to all YouTube Originals including Cobra Kai, Step Up: High Water and Youth & Consequences. YouTube Premium will continue to provide an ad-free experience, background play, and downloads across the millions of videos on YouTube. But because it includes our brand new YouTube Music service, the price will be $ 11.99 for all new members. If you’re already a YouTube Red (soon to be YouTube Premium) member, don’t worry you’ll still enjoy your current price.
Starting Tuesday, we’re rolling out the new YouTube Music experience in the U.S., Australia, New Zealand, Mexico and South Korea*. It will expand more broadly in the coming weeks. We’ll also soon be launching in Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland and the United Kingdom. If you want to know when the new YouTube Music is available in your country, head to music.youtube.com/coming-soon and let us know you’re interested.
Elias Roman, Product Manager – YouTube Music, recently listened to In Due Time by Outkast
*South Korea will only offer the YouTube Premium membership, not YouTube Music Premium.
YouTube TV finally getting voice remote feature
Google has been updating a lot of their apps and services recently, but one that has not received much attention is YouTube TV. However, users of the service may notice a new pop-up message the next time they launch the app on their smartphone letting them know that a new “voice remote” feature is available. […]
Come comment on this article: YouTube TV finally getting voice remote feature
Highlights from the Brandcast stage: New YouTube Originals and advertiser offerings
Primetime is no longer defined by the time the show is aired, but by the connection that content has with its audience. We see this reflected through over 150 million hours of YouTube watchtime per day on TV screens alone.1 In this next era of entertainment and information, we’re more committed than ever to YouTube being a platform for fresh voices, authentic stories, and thought-provoking dialogue.
Tonight at our seventh annual newfront event, Brandcast, we unveiled the latest content trends and new ways for advertisers to connect with their most attentive audience to drive unmatched results for their business. Brandcast is where advertisers, creators and fans come together to celebrate the vibrant community of YouTube.
Doubling down on can’t-get-enough-of original content
At last year’s Brandcast, we announced our new slate of ad-supported YouTube Originals, bringing shows from top Hollywood talent and YouTube creators to everyone, everywhere. From the Slow Mo Guys to Kevin Hart, our first year slate of brand-sponsored shows amassed over 700 million views across all episodes and related clips.2
Katy Perry’s 96-hour livestream, “Witness World Wide,” was named one of Time Magazine’s Top 10 TV shows of 2017, and just today, “Demi Lovato: Simply Complicated” was nominated for Best Music Documentary for the 2018 MTV Movie & TV Awards. All of this content was free and available to YouTube’s 1.8 billion monthly logged-in users3 as a result of partnerships with brands like Johnson & Johnson Consumer, Ulta Beauty, LL Bean and more.
As we move into our second year, we plan to build on the success of our first. We’re using the global reach of YouTube to shine a light on the human stories that inspire us, make us smarter and demonstrate the potential of what we can achieve. Here’s a sneak peek of a new slate of shows that will not only engage and entertain, but also celebrate diverse and authentic voices:
- Will Smith: The Jump Off: In partnership with Westbrook Entertainment, Will Smith is going to epic heights in his new YouTube Original, “Will Smith: The Jump Off.” In this special, Will accepts the ultimate YouTube fan challenge to bungee jump from a helicopter—all to raise awareness for charity. The cameras will follow him as he prepares for the big jump, which we’ll livestream on his birthday.
- Priyanka Chopra: If I Could Tell You Just One Thing: From Sundog Pictures, Priyanka Chopra will go on a personal journey to meet the world’s most successful and inspirational people—each time asking them for advice they feel can change the world. From actors and politicians to religious leaders and environmentalists, star of the show Priyanka will speak with the people who will go down in history as having challenged the status quo.
- Jack Whitehall: Training Days: In this show, comedian and actor Jack Whitehall trains with the world’s most elite soccer players—and has a little behind-the-scenes fun in the process. Sponsored by Wendy’s in the U.S., “Training Days” is executive produced by James Corden and Fulwell 73 and will launch to fans around the world on Jack’s YouTube channel on May 9, ahead of the World Cup.
- Best Shot: Executive produced by LeBron James and Maverick Carter, “Best Shot” is a new documentary series following the Newark Central High School Blue Devils as they find community through basketball and receive mentorship from former NBA player Jay Williams. Directed by Michael John Warren and produced by SpringHill Entertainment and Boardwalk Pictures in association with Blue Ribbon Content, “Best Shot” will debut on the NBA YouTube channel this summer.
After generating significant viewership, we’re bringing back these audience favorites:
- Untitled Demi Lovato Project: In her new YouTube Original, Demi is returning to show fans a side of herself beyond her music to raise awareness about issues that matter. Demi will draw from personal experiences and passions to pay it forward to some of her biggest fans and closest friends. From Philymack Productions and London Alley.
- The Super Slow Show Season 2: In partnership with Rooster Teeth Productions, the Slow Mo Guys are returning with a renewed focus on science, technology, engineering and math. Through the lens of education, the Slow Mo Guys will explore the tiniest phenomena and greatest spectacles—all in slow motion.
- Kevin Hart: What the Fit Season 2: Kevin Hart is returning with even bigger punch lines and celebrity guests. In partnership with Lionsgate and Laugh Out Loud Network, this second season will raise more awareness of healthy living and wellness, as Kevin and his celebrity friends try out some of the most unique and outlandish workout routines.
In addition to the can’t-miss shows above, we’re also excited to announce we will be rolling out even more Artist Spotlight Stories—intimate and personal video portraits of music artists who are pushing the boundaries of creativity and connecting with fans in unique and powerful ways on YouTube. We will be partnering with artists, including Shawn Mendes, J Balvin, Janelle Monáe, and more, on Spotlight Stories this year.
Making even more top content accessible to advertisers
Every one of the shows outlined above will be available through Google Preferred—our premium content offering for advertisers—so that brands can continue to access some of the most popular stars and inspiring stories on YouTube. Year-over-year, we continue to see tremendous growth from Google Preferred. In fact, Google Preferred Lineups reach more 18-49 year-olds monthly than any cable network or full episode player.4
Today, we’re adding to that momentum. For the very first time, Google Preferred Lineups and Breakout Videos will include our complete music universe, including eligible VEVO channels and videos. This gives brands the unprecedented opportunity to advertise against virtually all music in the world, from fresh talent to the most popular music icons. Thank you to our partners at Sony Music, Universal Music Group and VEVO who have joined Warner Music Group and countless independent record labels to bring all of this exciting music to you.
We’re also focused on giving brands even more opportunities to advertise against some of the most influential live music events with Google Preferred and sponsorships. Once again, we are an official livestream partner of the Global Citizen Festival, and we will livestream shows from multiple cities around the world. And, we’re thrilled to announce we have renewed our exclusive livestream partnership with Coachella for an additional three years. The renewal will take YouTube through 2021, which will mark 11 consecutive years of a Coachella webcast on YouTube.
Beyond music, we are also launching a new product improvement to help advertisers reach audiences among some of YouTube’s most popular content. We’re adding new signals to enhance affinity segments on Google Preferred so advertisers can engage with the most relevant audience, creating a richer experience for brands and users alike.
Offering undivided attention and unmatched results
We’ve always believed that when you put the user first, great things will follow. By providing our audience with a home for immersive, engaging video content and our advertising partners new ways to reach their customers that are relevant and assistive, we can deliver greater impact for everyone. Looking across Nielsen Matched Panel Analysis (MPA) studies we’ve run to date, we see that over 70 percent of YouTube campaigns drove a significant lift on offline sales.5
We recognize the need to hold ourselves accountable with first- and third-party measurement tools. That’s why we’ve partnered with trusted experts, such as MOAT on viewability and Nielsen on reach, among others. And tonight we announced we’ll continue this work by extending sales lift measurement to Nielsen Catalina Solutions, soon giving advertisers a new option to measure the effectiveness of YouTube campaigns at moving products off the shelves.
Check out #Brandcast to see highlights from the night.
Kate Stanford, Head of Global Advertiser Marketing at YouTube, recently watched “WORLD RECORD – Longest Domino Line EVER!”
1YouTube Internal Data, Global, Accurate as of Jan 2018. Based on seven day average of watchtime for TV screen devices, which include smart TVs, Roku/Apple TV and game consoles
2Google Data, Global, April 2018
3YouTube Internal Data, Global, March 2018
4Google commissioned Nielsen custom fusion study. Desktop, mobile and TV fusion. TV measurement of all individual U.S. cable networks. Reach among person 18-49 (Live +7, one minute qualifier), television only, September 2017.
5Commissioned Nielsen Matched Panel Analyses – Base: 55 YouTube Campaigns from 2016-2017 across nine countries; count based on tested strategies with a lift based on a one-sided significance >80 percent
YouTube gets 1.8 billion logged-in viewers monthly
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Introducing new choices for parents to further customize YouTube Kids
When we launched the YouTube Kids app three years ago, our goal was to give kids around the world a place to access videos that were enriching, engaging and allowed them to explore their endless interests.
Since then, our team has continued to work to improve the app experience for kids and families around the world. One area of focus has been building new features that give parents even more control around the content available in the YouTube Kids app so they can make the right choice for their unique family and for each child within their family.
We are excited to announce that throughout the year, we will be rolling out three new options in YouTube Kids:
- Collections by trusted partners and YouTube Kids: Starting this week, our partners and the YouTube Kids team will offer collections of trusted channels on a variety of subjects from arts & crafts and music to sports, learning, and so much more. This makes it easy for parents to select only the channel collections and topics they want their kids to access. Just go into Profile Settings, and select from available collections such as Sesame Workshop and PBS KIDS. We will continue to add more partners over time.
- Parent approved content: Parents know better than anyone what they want their children to watch. For those parents who want even more control over the videos and channels in the YouTube Kids app, we’re rolling out a feature later this year that will allow parents to specifically handpick every video and channel available to their child in the app.
- Improved search-off control for an even more contained experience: Parents have always been able to turn search off within the YouTube Kids app, but starting this week turning search off will limit the YouTube Kids experience to channels that have been verified by the YouTube Kids team. This means that search off will not include recommendations from the broader YouTube Kids corpus.
For parents who like the current version of YouTube Kids and want a wider selection of content, it’s still available. While no system is perfect, we continue to fine-tune, rigorously test and improve our filters for this more open version of our app. And, as always, we encourage parents to block and flag videos for review that they don’t think should be in the YouTube Kids app. This makes YouTube Kids better for everyone.
It is our hope that these additional options will allow every family to have the experience they want in the YouTube Kids app.
James Beser, Product Director for YouTube Kids, recently watched “Photosynthesis for Kids” on the Kids Learning Tube channel with his 2nd grade daughter.
YouTube to follow Amazon by screening its movies inside theaters
Following YouTube's announcement last month that it intends to spend "hundreds of millions" on original content for Red, it's just unveiled plans for a YouTube-made movie that'll also be released in theaters. And unlike its previous effort, 2016's wi…
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Google won’t be announcing new YouTube Music service in March
Rumors have been swirling around about a new YouTube Music streaming service for quite some time, and we’ve been hearing that Google would officially announce the service in March, probably at SXSW. Now it turns out that might not have been completely accurate. YouTube’s head of music, Lyor Cohen, will definitely still be speaking at […]
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YouTube Live streaming gets significant updates
Streaming live content via YouTube Live has been an indispensable tool for content creators to deliver music, sports, gaming and more from anywhere in the world. Live broadcasting is now available to virtually anyone with a smartphone and YouTube has just added some notable updates. Let’s take a look at what’s new. Live chat allows […]
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Updates to YouTube Live streaming
Together, we’ve experienced the biggest music, sports, science, culture and gaming events unfold live on YouTube. Now we’re introducing more ways to watch live videos and interact with your community in real time.
Catching up on the latest
Live chat plays a key role in creating connections between creators and their community. Today we are starting to roll out chat replay to YouTube, so you can follow the conversation even after a live stream is over. Live chat replays will show up alongside the video, exactly as it appeared live.
Making live streams more accessible
We launched automatic captions back in 2009, and since then, we’ve auto-captioned a staggering 1 billion videos. We’re now bringing English automatic captions to live streams.
When professionally provided captions aren’t available, our new live automatic captions provide creators a quick and inexpensive way to make live streams accessible to more people. With our live automatic speech recognition (LASR) technology, you’ll get captions with error rates and latency approaching industry standards. We’ll roll this out in the coming weeks, and will continue to improve accuracy and latency of automatic captions.
More fun features for live streamers
Creators can now add a location tag to their mobile live streams and video uploads and share all their favorite hot spots with viewers. You can explore other videos with the same location tag by simply clicking on it. You can also use the location filter on the search results page to find other videos from a specific spot.
Last year, we introduced a way for Super Chats to trigger real life events. Now creators can set this up for their channels using IFTTT (If This, Then That). Over 600 internet-connected services and devices (like lights, pet feeders and confetti cannons!) can be connected to Super Chat. Super Chat is already available on desktop and Android devices, with support for iOS devices rolling out starting today.
With live streams, you’ve found more intimate and spontaneous ways to share your thoughts, lives, and creativity. Take these features for a spin and show us your world!
Kurt Wilms, Live Video Product Lead, recently watched “Falcon Heavy Test Flight.”
Android TV’s YouTube app gets a small redesign, includes video quality control
Google likes to tweak their YouTube interface, especially on mobile devices. However, their Android TV interface always seems to lag behind, even next to other set-top boxes. With that being said, it looks like Google has pushed a YouTube update on Android TV that further tweaks the latest, non-Material Design aesthetic and brings some features […]
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It’s time to turn up the music: Watch The BRITs LIVE with Ed Sheeran, Dua Lipa, Stormzy, and Justin Timberlake on YouTube
Do you remember the BRITs, where Ed Sheeran famously brought Stormzy out to perform, Adele showed us that she doesn’t like being rushed, and Ginger Spice unveiled her iconic Union Jack dress? It’s almost time for the action to begin again as the excitement of The BRIT Awards 2018 is almost upon us. What memorable pop culture moments will this year bring?
We’re letting you in on all the fun as we’re streaming the BRITs right here live for the fifth year running. Just tune in at YouTube.com/BRITS on whatever screen you find yourself closest to: mobile, tablet or TV, on February 21 at 11:30 a.m. PT / 2:30 p.m. ET / 7:30 p.m. GMT. (If you’re in the U.K., you can catch up on performances after the show).
YouTube star and music sensation, Conor Maynard is hosting the livestream alongside none other than BBC Radio 1Xtra’s Yasmin Evans. The pair will share all sorts of behind-the-scenes gossip from the show live, so you won’t want to miss it on the night.
This year, nominated stars like Dua Lipa, Stormzy and Ed Sheeran – who got their start on YouTube – are set to grace the main stage, so you’ll want to keep your eyes peeled for brilliant renditions of their hits. And as British hitmakers are not just popular at home, their BRIT performances will be beamed on YouTube to their massive followings abroad. …
Comedian Jack Whitehall will bring his hilarious antics to the party as host of the BRITs, too, so there’ll be plenty of laughs to go with the great music.
Livestream host Conor Maynard said: “I’m super excited to be hosting The BRITs coverage on YouTube. My career started on YouTube, so it feels great to be doing something on YouTube and the BRITs. Can’t wait to have an awesome night!”
Geoff Taylor, Chief Executive of The BPI & BRIT Awards said: “We are delighted to be streaming The BRITs live to fans all around the world with our partner YouTube, for a fifth successive year. We are thrilled to have such popular and talented hosts.”
After the show, you’ll find performances from the artists on a YouTube playlist for you to relive and rewatch, plus further catch-up content on the BRITs channel. So, tune in at YouTube.com/BRITS on February 21 at 11:30 a.m. PT / 2:30 p.m. ET / 7:30 p.m. GMT for unforgettable performances and must-see shenanigans.
— The YouTube Music Team
YouTube TV’s got game on Valentine’s Day: more channels and markets
Last year we launched YouTube TV, the best way to enjoy cable-free live TV, and we’ve been working hard to make it better every day. Today we are excited to wish all our members an extra Happy Valentine’s Day by bringing more of the networks you love to YouTube TV, including TNT, Adult Swim, TBS, CNN, Cartoon Network, truTV, Turner Classic Movies and more!
That’s great news for everyone, from Anderson Cooper addicts to Rick and Morty binge-watchers, and everything in between. Now you can also get breaking news from CNN, watch cable’s #1 new drama series The Alienist on TNT, catch up on TBS’s hit comedy series The Detour, check out the popular kids series Teen Titans Go!, and enjoy the new season of truTV’s Impractical Jokers – all included now with your YouTube TV membership.
For sports lovers in particular, we’ve got you covered: you now have access to March Madness and you can watch nationally televised NBA games, NBA All-Star weekend, NBA Playoff games, MLB Postseason games, the PGA Championship and soccer from the UEFA Champions League.
But wait, there’s more! We’re thrilled to announce that we’re soon adding NBA TV, the league’s 24-hour network, and MLB Network, Major League Baseball’s award-winning 24/7 TV network, to the YouTube TV base package. And in the coming months, you’ll also be able to watch NBA League Pass, the league’s premium out-of-market live game service, or MLB.TV, the longest running sports streaming service in the U.S., for an extra fee. Game on!
It would break our hearts for you to miss out on the action, so in the coming weeks, YouTube TV is also expanding to all top 100 U.S. markets! While we started out in just five markets and expanded to over 80 from there, we’re thrilled to announce that we are taking YouTube TV to over 85 percent of U.S. households, with the most live local broadcast stations in markets where YouTube TV is available. New markets include: Lexington, Dayton, Honolulu, Richmond, Mobile, and Syracuse. Check out here if YouTube TV is available in your city.
We will be increasing our price to $ 40/month on March 13 for new members. However, if you are already a member or sign up before March 13, we are keeping your original price of $ 35/month.
YouTube TV offers cable-free live TV through a simple and easy experience that’s built from the ground up for the 21st century. It includes:
- Over 50 networks, including ABC, CBS, FOX, NBC, plus popular cable networks like TNT, TBS, CNN, ESPN, AMC, and FX, and local sports networks from NBC Sports, FOX Sports, and NESN in select markets.
- Ability to watch on any screen – mobile, tablet or computer – and easily streamed to your TV with apps built for Roku (new!), Apple TV (new!), Xbox One, Android TVs and Samsung and LG 2016 and 2017 smart TVs; and Chromecast, Chromecast built-in TVs, and AirPlay through Apple TV.
- A cloud DVR, with no storage space limits that travels with you within the United States so you can stream recordings on any device, whenever and wherever you want. It enables you to record live TV and never run out of storage space, plus record shows simultaneously, without using precious data or space on your phone. Your programs are stored for nine months.
- Six accounts per household, each with its own unique recommendations and personal DVR with no storage space limits.
- Half the cost of cable with zero commitments. A YouTube TV membership is only $ 35 a month (if you sign up before March 13) and there are no commitments – you can cancel anytime.
So hop on the couch with us, fire up the TV remote and let’s celebrate the best way to watch cable-free live TV together. Happy Valentine’s Day, YouTube TV members! We’re having so much fun in our new relationship and are committed to making YouTube TV the live TV experience you’ve been waiting for. And if you are not a member, remember to join by March 13 to experience the new live TV service everyone’s talking about for only $ 35/month.
What can we say, YouTube TV is a cheap date 🙂 Enjoy the game!
Posted by Heather Moosnick, Director of Content Partnerships, YouTube TV, who will be rooting for Team Curry #30 this Sunday in the NBA All-Star Game on TNT live on YouTube TV.
Bundle up and tune in: Get inspired for the Winter Olympics with YouTube
The Winter Olympics in Pyeongchang, South Korea, will bring together athletes from all corners to compete in 102 events across 15 sports.
Starting February 8, if you miss a competition, you can watch select Olympic Winter Games video highlights from official Olympic broadcasters on YouTube in more than 80 countries around the world including from NBCUniversal (USA), BBC (UK), NHK (Japan), France TV (France), and Eurosport (Rest of Europe). In the U.S., YouTube TV will also show NBCUniversal’s live coverage of the Olympic Winter Games, and in India, Pakistan, Bangladesh, Sri Lanka, Bhutan, Maldives and Nepal, the Winter Games will be for the first time live and free on the Olympic Channel on YouTube.
YouTube holds a treasure trove of content to get you excited for the 2018 games. Learn about the games, go behind the scenes, brush up on your figure skating facts, and get up to speed on the stories to watch.
In fact, in 2017, people tuned in to watch many sports on YouTube, with ice hockey receiving the most views among all Winter Olympics sports, followed by figure skating. In the battle of skiing vs. snowboarding, skiing takes the bronze, overtaking snowboarding for the #3 spot.
While some sports are globally popular, there are some interesting cultural differences when examining each country’s top sport compared to the global average. In host country South Korea, speed skating is 10x more popular than in the rest of the world, while in Norway – which leads the all-time medal table – skiing is king. And does latitude make a difference? Southern Hemisphere countries tend to prefer bobsleigh, luge and curling, while countries up north like Canada and Russia love hockey.
And to get in the spirit, do as the locals and shout “Fighting (화이팅)!” for your home team. …
Tomos Grace, Head of Sports for YouTube EMEA, recently watched Wales in the Six Nations.
Bringing the power of YouTube to more countries with YouTube Go
Last year, we launched YouTube Go in India, a brand new app built from the ground up to unlock the power of YouTube for the next generation of users. Since then, we’ve also launched YouTube Go in 14 additional countries, including Indonesia, Nigeria and Thailand, and we’ve seen firsthand the impact that bringing more people into the world of video can have.
For instance, Mapan — a startup in Indonesia that uses technology to train and empower low-income communities and families in rural Indonesia — is using YouTube Go as part of their regular arisans or community meet-ups to equip entrepreneurial women with financial skills and resources. Each arisans’ chairwoman downloads a playlist of videos related to starting and running a small business; they then share these videos with each other using YouTube Go’s nearby sharing function. A teacher who runs a primary school for low-income children in Lagos, Nigeria, says that using YouTube Go has “allowed me to download and watch more videos that help with everything from mathematics lesson plans to how to decorate the classroom.”
We’re excited to expand YouTube Go to over 130 countries around the globe starting today. YouTube Go gives access to YouTube regardless of connectivity status and more control over data usage, while being locally and socially relevant. Key features of YouTube Go include:
- Videos that matter to you: The YouTube Go home screen features trending and popular videos in your area, so that you can find and discover videos that you and your community care about. The entire experience is available in your language, with videos that are relevant to you.
- Control over your experience: On YouTube Go, we’ll show you a video preview when you tap on a thumbnail, giving you a better sense of what the video is about before you decide if you want to watch it. You can then choose to download the video for viewing later or stream it now. And we also allow you to choose the amount of data you’d like to spend on that video.
- Share videos with friends nearby: With YouTube Go, you can share videos with friends and family nearby without using any data.
From our previous launches, we’ve learned that you love those new features, so we made a few design changes to make them even more prominent in the app:
- Watch in high quality: In response to user feedback, we’ve given you even more control of your experience and added the ability to download, stream, and share videos in High Quality in addition to basic and standard quality resolutions.
- Discover fresh content you love: We heard that you wanted an even easier way to get the freshest videos recommended to you. Now, you can get new personalized content with a simple pull of the home screen. We also notify you when new videos are uploaded from the channels you love.
- Share more easily: We know you love sharing videos, so we made design changes to make it even easier to access the share nearby feature right from the home page. We also added a highly requested feature: allowing multiple videos to be shared at once.
We’ve been working hard to build a YouTube app that works for you, with brand new features designed with your preferences, aspirations and needs in mind. We can’t wait to see what you can do with the power of YouTube in the palm of your hand.
Jay Akkad, Product Manager, YouTube, recently downloaded and watched “Diving into 1000 Mousetraps in 4K Slow Motion – The Slow Mo Guys.”
#CreateBlackHistory: Celebrating Black History Month with YouTube.
Over the past year, we’ve seen historic examples of “firsts” in so many different areas of society and Black History literally being made every single day. This month, and every month, I’m inspired by the future faces of Black History on this platform–incredible artists, musicians, beauticians and comedians like Todrick Hall, Ari Fitz, Andrea’s Choice, and TPindell. That’s why, this Black History Month, we are excited to celebrate these awesome creators by having them share who inspires them every day.
To recognize these contemporary history-makers in the making, we asked 28 different YouTube creators to tell us who they believe is creating Black History. Each day this month, we’ll publish one of those videos as a Reel on YouTube Spotlight channel.
In addition to our daily videos, we’ll share a new playlist each week of February, celebrating the luminaries who have been making Black History of late.
Celebrate Black History Month with us by visiting youtube.com/spotlight on your phone and swiping over to the Reels tab. And after watching the Reels, tell us who inspires you with the hashtag #CreateBlackHistory.
Danielle Tiedt, Chief Marketing Officer at YouTube, recently watched #CreateBlackHistory
State of the Union 2018, live on YouTube
From conventions to inaugurations to presidential addresses, YouTube has brought you some of the biggest political moments in recent U.S. History. As President Trump begins his second year in office, YouTube is continuing this tradition.
For the ninth year, YouTube is live streaming coverage of the president’s State of the Union address along with the response from the Democratic Party. This year, you can tune into live streams from more sources than ever before in English and Spanish. Here are the many channels where you can follow the coverage:
- ABC News
- Bloomberg
- CBS News
- C-SPAN
- NBC News
- New York Times
- Telemundo
- Univision
- Washington Post
- White House
Head to YouTube on Tuesday, January 30, at 6 p.m. PT / 9 p.m. ET to watch the action live.
Brandon Feldman, YouTube News and Politics, recently watched ”History of the State of the Union.”
Elton John announces final tour on YouTube in VR180 bringing together fans around the world
Elton John has entertained us, moved us, and had an unparalleled career that has redefined the cultural landscape. His unforgettable hits — “Rocket Man,” “Bennie and the Jets,” “Tiny Dancer” — changed what it meant to be a singer-songwriter, catapulted him to global mega stardom, soundtracked our childhoods, and changed lives along the way. Now after more than half a century on the road, Elton announced details of his final tour, “Farewell Yellow Brick Road” via an exclusive VR180 livestream on YouTube.
Kicking off in the U.S. on September 8, 2018, the tour will consist of more than 300 shows across five continents before reaching its conclusion in 2021. Elton’s new stage production will take his fans on a musical and highly visual journey spanning a 50-year career of hits like no one has ever seen before.
The tour announcement was made at a marquee event at Gotham Hall in New York City, simultaneously transmitted to Troubadour in L.A. and YouTube Space London. And thanks to YouTube’s exclusive VR180 livestream, fans all around the world were part of the action and revisited some of the defining moments that set Elton on his unstoppable path to global superstardom.
Elton John is always up for doing things differently, using the latest technology to help him defy space and time, connecting his past and future. Last year, Elton’s YouTube-supported “The Cut” gave undiscovered talent the chance to create the first-ever official music videos for three of his iconic hits, and now his final farewell tour announcement takes experimentation to the next level – livestreaming in VR.
Check out VR360 video from the event at youtube.com/eltonjohn and additional event footage including two live performances, a Q&A with Anderson Cooper, and “Behind The Scenes” videos in VR180 tracking Elton’s journey, supported by YouTube, will be available in the coming days.
For more info on the tour, go to EltonJohn.com.
Vivien Lewit, Global Head of Artist Services at YouTube
YouTube may review its most popular channels for offensive content
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Logan Paul may face ‘further consequences’ from YouTube
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YouTube Rewind live with a look back at 2017
If you ever wondered what videos you wasted spent time watching on YouTube in 2017, the video platform has a report out that will help you figure out which branches of the rabbit hole you my have gone down. Google provides this YouTube Rewind report each as a way to portray some openness around the platform […]
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YouTube Remix is set to be Google’s third music streaming service, launching early 2018
I know what you are thinking; the world needs yet another music streaming service. For so long we’ve been limited to choosing between Spotify, Tidal, Google Play Music All Access, Apple Music, Pandora, YouTube Red, and the other ones we don’t have space to mention. As you can see, Google already has two music streaming […]
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YouTube Ads Leaderboard: The top ads you watched and shared this year
Snoop Dogg and Desiigner rock out to Frank Sinatra, Melissa McCarthy saves the whales, and two very dedicated Samsung servicemen trek through Chandu’s sheep to help the most amazing kids ever. As 2017 comes to an end, these are the best moments from the top ads of the year.
In our annual year-end edition of the YouTube Ads Leaderboard, we’re celebrating the ads that got the most views, shares, and all around love from YouTube audiences across the globe. Together, they generated 539 million views, 14 million hours of watch time and 3.6 million likes (with an impressive 3 million of those going to YouTube’s Dude Perfect).
While each ad stood out for its own unique reason, inclusion, diversity and empowerment were the popular themes in this year’s list. Brands like adidas showed us a new generation of Originals, Budweiser told the inspiring story of founders Anheuser and Busch, and Samsung claimed the number one spot with a video that got 100 million views in its first seven weeks.
And we’ve got more. Starting today, you can vote for your favorite ads at #TheYouTubeAd of 2017. Tell us which ads made you laugh the hardest, cry the most, or inspired you to take a stand.
And now, we present the top ads of 2017.
- Samsung India Service (SVC) – We’ll take care of you, wherever you are. #SamsungService
- Clash Royale: The Last Second (Official Commercial)
- Ping Pong Trick Shots 3 | Dude Perfect
- MISS DIOR – The new Eau de Parfum
- Budweiser 2017 Super Bowl Commercial | “Born The Hard Way”
- 2017 Kia Niro | “Hero’s Journey” Starring Melissa McCarthy
- adidas Originals | ORIGINAL is never finished
- iPhone 7 — The Rock x Siri Dominate the Day — Apple
- Levi’s® “Circles” Commercial l Full
- Mr. Clean | 2017 Super Bowl Ad | Cleaner of Your Dreams
Posted by Laura McClung, Head of Product Marketing, B2B YouTube
Netflix cancels YouTube star Miranda Sings’ show after two seasons
YouTube stardom is no guarantee of success on other streaming services, it appears. Netflix has dropped Miranda Sings' Haters Back Off after two seasons, marking a short run for the first YouTuber to land a scripted series. It's not certain exactly…
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Google exploring concept of a dedicated YouTube Edition Android phone
According to a report of a survey currently underway by Google, the company is exploring a unique specialization for a smartphone. The survey seeks input on what would be considered a “YouTube Edition” of an Android smartphone. The concepts described in the survey cover software, interface and even potential hardware. For consumers of content, the […]
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